Turn website visitors into customers
Most visitors leave with a question they never asked. Initio puts a real person on every page, answering in real time, reaching out before they go, and sending each chat to the right team.
Drops into any website in minutes, no plugin required
From a quiet visit
to a closed deal
Four moments, one conversation: this is what Initio does on autopilot.
They arrive from a search or an ad, start browsing, and form a question they will never email you about.
A friendly message fires at the right moment (by page, time, or referrer), or the visitor opens the chat themselves.
Pick a topic and the conversation goes straight to Sales, Support, or Billing, and only that team is notified.
An agent replies with full context (page, location, history), answers fast, and the lead is captured automatically.
Answer the moment they ask
A lightweight widget sits on every page. Visitors get a real reply in seconds over a live connection (no refresh, no waiting), and your whole team works from one shared inbox.
- Instant messages with typing indicators
- One shared inbox your team can claim and assign
- Files, links, and saved canned replies
Know who you're talking to
See everyone on your site in real time: the page they are reading, where they came from, their country and device, and whether they are new or returning. Every reply starts with context.
- Live list of who is online right now
- Current page, referrer, and visit history
- Country, city, and device at a glance
Reach them before they leave
Most people never click the chat bubble. Initio starts the conversation for you (triggered by the page, time on site, or referrer), so quiet traffic turns into real conversations.
- Triggers by page, time, and traffic source
- Agents can open a chat with a live visitor
- The widget opens straight to your message
Send every chat to the right team
No more "let me transfer you." Group agents into departments, let visitors pick a topic, and each conversation routes itself to the right place, notifying only the team that should handle it.
- Departments for Sales, Support, Billing
- Visitors self-route with a quick topic pick
- Focused queues, no cross-team noise
The whole
conversation toolkit
Not a stripped-down chat bubble. Everything your team needs to answer fast, stay organised, and never lose a lead.
Your conversations
stay yours
Chat data is customer data. Initio is built so it can only ever be seen by the people you invite, and it leaves with you whenever you want.
Built for the way your team works
Whatever you do, the goal is the same: talk to the right person at the right time. Pick your world.
"We answer visitors the second they have a question. Conversations that used to die in our inbox now close in chat, and we finally see who's on the site instead of guessing."
How long does it take to set up?
Minutes. Create a workspace, copy your widget snippet, and paste it before the closing body tag. It works on WordPress, Shopify, Webflow, Wix, Squarespace, or any custom site, and it loads asynchronously so it never slows a page down.
Will the widget slow my website down?
No. The script loads asynchronously and is served compressed from cache, so it never blocks your page from rendering. Your visitors see your site first, exactly as fast as before.
Do I need a developer?
Only if pasting one line of HTML counts. There is no plugin to maintain, no build step, and no API to wire up. Colours, position, and messages are all changed from the dashboard, not the code.
What happens when nobody is online?
The widget switches to offline mode on its own, using your business hours. Visitors leave their question and email, it lands in your inbox as a lead, and you follow up when you are back.
Can I try it for free?
Yes. The free plan is genuinely free, with no card and no trial countdown. When your team or your conversation volume grows, you move up a plan.
Who can see my chat data?
Only the people you invite. Every workspace is isolated at the data layer, traffic is encrypted in transit, and you can export or delete your data whenever you want.
Pricing that grows with you
Start free, then move to Starter, Growth, or Business as your team and conversations grow. No setup fees, cancel anytime.
Start talking to your visitors today
Add Initio to your site, invite your team, and turn your next visit into a conversation. Live in minutes.