Built for the people who answer
Initio is new, so rather than borrowed logos, here's the honest version: exactly who we built this for, and an open door to be one of our very first.
Six people, one shared need
Different jobs, the same problem: a visitor with a question and no one there to answer it.
The founder
Doing sales, support, and onboarding all at once.
One inbox to talk to every user, and learn from each one.
The support lead
Watching tickets pile up faster than the team can reply.
Resolve in one conversation, with context and canned replies.
The sales rep
Leads going cold before anyone gets to them.
Reach high-intent visitors and capture the lead while it's warm.
The store owner
Full carts closing the tab at checkout.
Answer the doubt and nudge the sale before they leave.
The agency
Leads slipping away after hours, and a brand to protect.
Capture every enquiry, white-labelled under your own brand.
The ops manager
Chats landing with the wrong person, every time.
Route each conversation to the team that owns it.
What you get from the first minute
No long setup, no sales call required. Paste one snippet and you're live with the essentials.
Live in minutes
Paste one snippet on any site, no migration, no developer.
Works anywhere
WordPress, Shopify, Webflow, or custom HTML. Mobile included.
A shared team inbox
Everyone sees the queue, claims a chat, and keeps the history.
Full visitor context
See the page, source, and history before you reply.
Proactive & routing
Reach visitors first and send each chat to the right team.
Free to start
Begin on the free plan and scale only when you need to.
How it fits the way you already work
It isn't another dashboard to babysit. Initio sits quietly on your site and only asks for you when a real person needs a real answer.
- Morning See who is on the site and pick up where conversations left off.
- Midday A proactive message catches a visitor stuck on pricing, you close it in chat.
- Afternoon A billing question routes itself to the right teammate, notes attached.
- Evening After hours, the offline form captures leads so nothing is missed.
Wherever you talk to customers online
Whoever you are, the win is the same
A real reply, at the right moment, turns a quiet visit into a conversation, and a conversation into a customer.
Answer in the moment
No forms, no waiting, help while the visitor is still on the page.
Start with context
Know the page, the source, and the history before you say a word.
Never miss a lead
Capture and route every conversation, even after hours.
See yourself here? Be one of our first.
We're building our first group of customers and we'd love for you to be in it. Start free in minutes, or talk to us and we'll help you get set up and shape where the product goes next.
Who is Initio best for?
Any team that talks to people on a website, support, sales, online stores, agencies, and early-stage startups. If visitors ask you questions, it fits.
Do I need technical skills to set it up?
No. You paste one snippet of code (or drop it into your theme or tag manager) and the widget is live. No developer required.
Is it only for big teams?
Not at all. A solo founder can run sales, support, and onboarding from one inbox on the free plan, then add seats and routing as the team grows.
What does it cost to get started?
Nothing. The Free plan is free forever with one seat and up to 50 conversations a month, no credit card needed.
Your visitors are already talking
Give them someone to talk to. Add Initio to your site and start the conversation today.