How do I add Initio to my website?

Copy your widget snippet from the Initio dashboard and paste it before the closing body tag on your site. It works on WordPress, Shopify, Webflow, Wix, Squarespace, or any custom HTML site, and loads asynchronously so it never slows your pages.

Does Initio work with WordPress and Shopify?

Yes. Because Initio installs with a single HTML snippet, it works on any platform that lets you add code, including WordPress, Shopify, Webflow, Wix, and Squarespace.

Does Initio integrate with Slack, Zapier, or a public API?

Not yet, those are on our roadmap. Today Initio sends email and browser notifications and installs on any website. You can request a specific integration and we'll prioritise it.

Install & connect

Add Initio to any website

No plugin, no developer, no waiting. Paste one snippet before </body> and your live chat is running, on whatever platform your site is built with.

Start for free See how to install

WordPress Shopify Webflow Wix Squarespace Any HTML site

One snippet

One snippet. Any site.

Copy your widget snippet from the dashboard and drop it into your site's HTML, or your theme, header, or tag manager. It loads asynchronously, so it never slows your pages down.

Works anywhere you can add HTML
Loads async, no impact on page speed
Style, position, and welcome message are yours

<!-- Add Initio to your site -->
<script>
  window.ProactiveChatConfig = {
    apiUrl:      'https://chat.initiochat.com',
    widgetToken: 'your-widget-token',
    position:    'bottom-right',
    welcomeMessage: 'Hi! How can we help?'
  };
</script>
<script src="https://chat.initiochat.com/js/proactive-chat-widget.js"></script>

Setup

Live in three steps

Most teams are chatting with visitors within a few minutes of signing up.

Create your workspace

Paste the snippet

Drop it before </body> on your site, directly, via your theme, or through a tag manager.

You're live

Refresh your site and the chat widget appears. Visitors can message you right away.

Today

What Initio connects to today

Beyond the website widget, Initio already reaches your team where it counts.

Email notifications

New leads and offline messages are emailed to your team, so nothing slips through after hours.

Browser & desktop alerts

Agents get instant on-screen toasts and a sound the moment a new chat comes in.

Any site or stack

The widget sits alongside whatever you already run, analytics, CRM, or marketing tools included.

On the roadmap

Deeper integrations are coming

We're building the connections teams ask for most. None of these are live yet, but they're what we're working toward. Tell us which one you need and we'll prioritise it.

Slack

Get new-chat and lead alerts in your team channels.

Coming soon

Zapier

Push leads and conversations into 6,000+ apps.

Coming soon

Webhooks & API

Build your own automations on Initio events and data.

Coming soon

HubSpot

Sync conversations and contacts to your CRM.

Coming soon

Google Analytics

Track chat engagement and conversions as events.

Coming soon

Mailchimp

Add captured leads straight to your mailing lists.

Coming soon

Need a specific integration? Tell us and we'll move it up the list.

Request an integration

Add live chat to your site today

Paste one snippet and start talking to visitors in minutes, wherever your site lives.

Start for free Explore the platform