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One platform, every team's playbook

Support, sales, online stores, early-stage teams, they all live in Initio, each tuned to the job that matters most. Same platform underneath, a different edge for every team.

Shared core

What every solution shares

Every team gets the same powerful toolkit, just pointed at a different goal.

Real-time live chat

Reply the instant a visitor asks, over a live connection.

Proactive messages

Reach out by page, time on site, or referrer, before they leave.

Visitor intelligence

See who is on your site, what they read, and where they came from.

Smart routing

Send every chat to the right team, and notify only them.

Shared team inbox

One queue your whole team claims, assigns, and replies from.

Lead capture

Collect names and emails in chat and keep the full history.

Why teams switch

One channel, measurable gains

Whatever the team, real-time conversation moves the number that matters, backed by industry research.

87%

CSAT for live chat, the top-rated support channel.

more likely to convert a lead contacted within 5 minutes.

~70%

of carts are abandoned, and chat wins many back.

78%

of users want a human touch during onboarding.

Figures from industry live-chat, support, sales, and eCommerce research.

Same core

Different playbooks, one platform

Every solution runs on the same foundation, live chat, proactive messages, visitor intelligence, routing, and a shared inbox. Switch focus or combine teams without switching tools.

  • Real-time chat with full visitor context
  • Proactive messages and smart routing
  • One shared inbox the whole team works from
Initio platform dashboard powering support, sales, eCommerce, and startup teams
The idea

The fastest way to grow isn't another tool, it's actually talking to the people already on your site.

FAQ

Common questions

Not sure which fits? Here's how the solutions relate.

Are these different products?

No, they're the same Initio platform, presented for different goals. The underlying live chat, routing, visitor intelligence, and shared inbox are identical.

Can one team use more than one solution?

Absolutely. Most teams blend them, a startup might run sales and support from the same inbox, or an online store might use both eCommerce and support workflows.

Do I need separate plans for each team?

No. One workspace covers every solution. Plans scale by seats and features (departments, routing, proactive chat), not by use case.

How do I get started?

Pick the closest solution, start free, and paste one snippet on your site. You can be chatting with visitors in minutes.

Find your team's edge

Add Initio to your site and turn visitors into conversations, whatever your team is chasing.