One platform, every team's playbook
Support, sales, online stores, early-stage teams, they all live in Initio, each tuned to the job that matters most. Same platform underneath, a different edge for every team.
Resolve it in one conversation
Answer live with full context, from a shared inbox, on the channel customers rate highest.
Be first. Win the deal.
Reach high-intent buyers on your pricing page, capture the lead, and route it before it goes cold.
Turn carts into checkouts
Answer sizing and shipping questions and nudge shoppers at checkout before the tab closes.
Talk to users without hiring a team
Sales, support, and onboarding in one inbox, convert trials with a human touch as you grow.
What every solution shares
Every team gets the same powerful toolkit, just pointed at a different goal.
Real-time live chat
Reply the instant a visitor asks, over a live connection.
Proactive messages
Reach out by page, time on site, or referrer, before they leave.
Visitor intelligence
See who is on your site, what they read, and where they came from.
Smart routing
Send every chat to the right team, and notify only them.
Shared team inbox
One queue your whole team claims, assigns, and replies from.
Lead capture
Collect names and emails in chat and keep the full history.
One channel, measurable gains
Whatever the team, real-time conversation moves the number that matters, backed by industry research.
CSAT for live chat, the top-rated support channel.
more likely to convert a lead contacted within 5 minutes.
of carts are abandoned, and chat wins many back.
of users want a human touch during onboarding.
Figures from industry live-chat, support, sales, and eCommerce research.
Different playbooks, one platform
Every solution runs on the same foundation, live chat, proactive messages, visitor intelligence, routing, and a shared inbox. Switch focus or combine teams without switching tools.
- Real-time chat with full visitor context
- Proactive messages and smart routing
- One shared inbox the whole team works from

The fastest way to grow isn't another tool, it's actually talking to the people already on your site.
Common questions
Not sure which fits? Here's how the solutions relate.
Are these different products?
No, they're the same Initio platform, presented for different goals. The underlying live chat, routing, visitor intelligence, and shared inbox are identical.
Can one team use more than one solution?
Absolutely. Most teams blend them, a startup might run sales and support from the same inbox, or an online store might use both eCommerce and support workflows.
Do I need separate plans for each team?
No. One workspace covers every solution. Plans scale by seats and features (departments, routing, proactive chat), not by use case.
How do I get started?
Pick the closest solution, start free, and paste one snippet on your site. You can be chatting with visitors in minutes.
Find your team's edge
Add Initio to your site and turn visitors into conversations, whatever your team is chasing.