Live chat playbooks
No-fluff guides for answering visitors faster, routing conversations clearly, and turning website questions into real opportunities.
When to use proactive chat (and when to hold back)
Proactive chat can rescue a sale or annoy a visitor. The triggers worth firing, the moments to stay quiet, and how to write a message that earns the interruption.
Live chat support: resolve it in one conversation
First-contact resolution is a setup, not a slogan. How context, canned responses, department routing and a shared queue let a small team resolve more, faster.
Chat lead capture without killing the conversation
How to capture leads in live chat without turning it into a form: ask for one detail at the right moment, and let response speed do the rest.
New guides, no noise
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Put live chat to work on your site
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