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Initio
Live chat

Live chat for your website

Initio puts a real conversation on every page of your site. Visitors get instant answers from your team, agents see who they are talking to, and every chat is saved, assigned, and followed up.

  • One shared team inbox
  • Full visitor context
  • Smart department routing
Initio live chat product interface

New visitor question

Product page ยท routed to Sales

Capabilities

What you get

Everything you need to talk to visitors, capture leads, and send them to the right team, in one lightweight widget.

Real-time conversations

Messages arrive the instant they are sent, with typing indicators and double-tick read receipts, so both sides know the moment a message is seen.

Shared team inbox

Every conversation lands in one place where your team can see, claim, and reply.

Live visitor context

See the current page, referrer, and chat history before you answer.

Smart department routing

Send chats to Sales, Support, or Billing so visitors reach the right team first.

Lead capture

Collect names and emails up front and keep the full conversation on record.

Instant notifications

Alert agents the moment a new chat comes in so no message goes unseen.

AI, built in

Write the perfect reply in one click

Your agents draft, Initio polishes. The built-in AI assistant rewrites any reply straight from the composer, so every message is clear, on-brand, and typo-free before it reaches the customer, with no copy-pasting into another tool.

  • Rephrase. Say the same thing, more clearly.
  • Friendlier tone. Warm it up without losing the point.
  • Fix spelling & grammar. Catch mistakes before the customer does.
  • Expand or make concise. Right-size the reply for the moment.

hey thnks for reachin out, we can defintely help u with the setup, lemme know what plan ur on

Draft reply ✦ AI assist

AI ASSIST

↻ Rephrase
☺ Friendlier tone
✓ Fix spelling & grammar
⤢ Expand
⤣ Make concise

Thanks so much for reaching out, we'd be happy to help you get set up. Could you let me know which plan you're on so I can point you in the right direction?

Polished · ready to send

AI reply assistant is included on the Business plan.

The workflow

From question to follow-up

A live chat conversation should be easy for the visitor and organized for your team.

Shared inbox

Claim, reply, and keep context

Your team sees every open conversation in one place, claims ownership in a click, and keeps the full history attached to the visitor for cleaner follow-up.

Initio shared team inbox answering a visitor
Visitor context

Use live visitor context

See who is browsing, the page they are on, and where they came from, so the first reply already feels useful instead of starting from "how can I help?"

Initio live visitor list with page, referrer, and location
Who it's for

Who it is for

Live chat fits any team that needs to answer website visitors before the moment passes.

E-commerce

Answer product questions and recover carts before visitors leave.

SaaS & software

Support trials, reduce churn, and turn questions into signups.

Agencies & services

Capture leads after hours and book more qualified calls.

Support teams

Resolve issues in one conversation with full context.

Sales teams

Reach high-intent visitors the moment they are ready to buy.

The payoff

Why teams choose Initio

Faster replies, more captured leads, cleaner handoffs, and fewer missed messages, the everyday wins of having a real conversation on your site.

Faster replies

Visitors get a real person while they are still on the page.

More leads

Capture contact details directly from the conversation.

Higher conversion

Answer buying questions at the exact moment they are asked, and time your follow-up to the second the visitor has seen your reply.

Less busywork

Routing and a shared inbox keep your team organized.

Add live chat to your site today

Add Initio to your site, invite your team, and start talking to visitors today.

Initio live chat in action on a website