Start free. Scale as you grow.
One simple ladder, from your first conversation to a full team with routing and proactive chat. No setup fees, cancel anytime.
Free
Everything to start a real conversation.
$0
Free forever
1 agent seat
50 conversations / mo
- Live chat widget on 1 site
- Shared inbox & chat history
- Basic visitor context
- Install in minutes
Starter
For small teams going live.
$19 / mo
Billed monthly
3 agent seats
2,000 conversations / mo
- Everything in Free, plus:
- Offline lead-capture forms
- Business hours
- File attachments & CSAT
- Internal notes & push alerts
Growth
Most popularFor growing sales & support teams.
$49 / mo
Billed monthly
10 agent seats
10,000 conversations / mo
- Everything in Starter, plus:
- Department routing
- Proactive chat triggers
- Visitor intelligence
- Contacts export & API access
Business
For larger, multi-team operations.
$99 / mo
Billed monthly
Unlimited seats
Unlimited conversations
- Everything in Growth, plus:
- AI reply assistant in the composer
- Read receipts, seen ticks both sides
- Unlimited departments & chat history
- Run the widget on unlimited websites
All paid plans include the Free features. Prices are confirmed at secure checkout.
Every plan, side by side
| Feature | Free | Starter | Growth | Business |
|---|---|---|---|---|
| Agent seats | 1 | 3 | 10 | Unlimited |
| Conversations / month | 50 | 2,000 | 10,000 | Unlimited |
| Live chat widget | ✓ | ✓ | ✓ | ✓ |
| Shared team inbox & history | ✓ | ✓ | ✓ | ✓ |
| Visitor context | Basic | Basic | Full | Full |
| Offline lead forms | , | ✓ | ✓ | ✓ |
| Business hours | , | ✓ | ✓ | ✓ |
| Attachments & CSAT | , | ✓ | ✓ | ✓ |
| Internal notes & push alerts | , | ✓ | ✓ | ✓ |
| Department routing | , | , | ✓ | ✓ |
| Proactive chat triggers | , | , | ✓ | ✓ |
| Contacts export & API access | , | , | ✓ | ✓ |
| Chat history | 7 days | 30 days | 90 days | Unlimited |
| AI reply assistant | , | , | , | ✓ |
| Read receipts (seen ticks) | , | , | , | ✓ |
| Websites the widget runs on | 1 | 3 | 10 | Unlimited |
| Priority support | , | , | ✓ | ✓ |
Scroll horizontally on mobile to compare all plans.
Is the Free plan really free?
Yes, the Free plan is free forever, with one agent seat and up to 50 conversations a month. No credit card required to start.
What counts as a conversation?
A conversation is one chat thread with a visitor in a billing month, no matter how many messages it contains. You only count it once.
Can I change plans anytime?
Absolutely. Upgrade or downgrade whenever your team changes, the change applies from your next billing cycle, with no lock-in.
What happens if I hit my conversation limit?
Your widget keeps working and nothing is lost. We will prompt you to upgrade so new conversations keep flowing.
Do you offer annual billing?
Yes. Switch the toggle to Yearly to save versus paying monthly. You can change billing cycle at any time.
Start free, upgrade when you're ready
Create your workspace, add Initio to your site, and talk to visitors in minutes, no card required.